I’m currently a growth engineer at Modal Labs where I focus on how to grow the business among our core AI user base and beyond. I have special expertise in analytics platforms and technical marketing, skills I have built my freelance business around for over three years. Prior to freelancing, I was a founding data engineer at Better.com and a lead data scientist on Spotify’s Content team.

Analytics engineering

I select and implement analytics infrastructure to make data-informed decision making as easy as possible. I have particular expertise in Looker and dbt, but am also official partners with tools like Snowflake and Fivetran.

Selected past work:

• Automated a critical board deck report and underlying end-to-end data stack of Snowflake, Fivetran, dbt, and Hex within first 20 hour sprint
• Developed an 18-input daily user unit economics model, automating financial reporting and enabling LTV analysis to understand the true value of different product features
• Spearheaded the adoption of dbt and Looker for a Series D fintech client, significantly improving reporting consistency while driving down time to code merge by 90%
• Designed and created a last touch attribution model and associated dashboards, enabling marketing to assess ROI of $1M / month spend down to the user-campaign level
• Standardized business and product metrics such as loan volume and missed calls, providing a trusted analytics platform for >500 weekly active users
• Collaborated with product, finance, and content on an A/B test for sleep music search ranking, demonstrating we could drive traffic to Spotify-owned properties and save up to 1% on gross margin without impacting the user experience

Companies: Spotify, Better, Current, Findigs, Seatgeek, obe Fitness, Clearcover, Miles Partnership

Writing

I contribute to businesses’ public blogs to help them establish credibility, especially among other data professionals.

Selected writing:

• Why you should move your ETL stack to Modal
• Prototype to production with ComfyUI: Hacker News front page
• How to fix your LookML project: client’s #1 performing blog post
• Why podcasts won’t save Spotify (requires subscription)
• Different ways to diff

Companies: Spectacles, Datafold, Water & Music

Go-to-market strategy

I advise startups on their go-to-market strategy when it comes to content, data, and product strategy. In addition to my data background, I have a strong user and market research background that enables me to take a qualitative and quantitative hybrid approach to identifying new market oppotunities.

Companies: dbt, Deep Channel, Supergrain

Community work

I’m actively involved in the greater data and analytics community as a way to keep up to date with the latest trends and maintain a strong network.

Selected community work:

• Personal blog: 3 ways to deploy dbt
• dbt Coalesce 2020 talk: Kiro dreams of data
• Analytics Engineering Roundup feature: Explaining conversion rates

Contact

If you’re looking for analytics engineering, writing, or go-to-market contract work, send an email to kenny@kndata.co and we can connect!